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Beauty Launches

Tubby Todd Launches Nationwide at Target

This is the skincare brand’s first major retail expansion, offering clean essentials for babies and families.

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By: Rachel Klemovitch

Assistant Editor

Tubby Todd, the family-founded skincare brand known for gentle, effective essentials for sensitive skin, officially launched nationwide at Target. 

Marking the brand’s first major brick-and-mortar retail expansion, Tubby Todd will be available at over 1,100 stores across the U.S. and online.

Andrea Faulkner Williams, co-founder of Tubby Todd, said, 

“From day one, Tubby Todd has been shaped by parents—what they’re going through, what they’re searching for, and what they need to feel supported. Launching at Target is a meaningful milestone because it allows us to meet families where they already shop, with products they know and trust—and it helps more parents discover solutions for sensitive skin, right when they need them.”

Founded by husband-and-wife duo Brian and Andrea Faulkner Williams, Tubby Todd began as a parent-driven solution for their own children’s sensitive skin and has since grown into one of the most trusted names in family skincare. 

With its Target debut, Tubby Todd brings increased accessibility to parents seeking clean, effective skincare for sensitive, dry, or eczema-prone skin—without compromising on quality or formulation standards. 

The brand’s focus on thoughtful ingredients, joyful design, and everyday functionality continues to resonate with modern families nationwide.

Featured products include:

  • All Over Ointment- Eczema Treatment
  • Hair + Body Wash
  • Everyday Lotion
  • Sweet Cheeks Diaper Paste Spray
  • Cradle Cap Gel
  • The Regulars Bundle: Hair + Body Wash, All Over Ointment, and Everyday Lotion 

Beyond its products, the brand has built a highly engaged parent community—anchored by a private Facebook group and a social following on Instagram—where families share routines, tips, and real-life support.

The nationwide rollout includes a dedicated in-store end cap featuring Tubby Todd’s clean skincare products for babies and families—underscoring Target’s commitment to modern family care and Tubby Todd’s leadership in the baby skincare category. 

Tubby Todd is the first baby skincare brand in years to secure a dedicated end cap at this scale.

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